History
ZETA ESPACIAL S.A. was founded in 1979. The aim of the company was to offer unique and innovative candies that were completely different from the existing confectionery items.
1979 ZETA ESPACIAL first product PETA ZETAS®, is launched, a popping candy, being the first interactive candy in history.
1980 PETA ZETAS® is an immediate success in Spain and starts expanding to 7 more markets.
1982 The company expands its product range and starts an international expansion strategy. ZETA ESPACIAL is awarded the Spain “Export Gold Medal” for three consecutive years.
1994 ZETA ESPACIAL moves to a brand new state-of-the-art production facility located in Rubí, a town near Barcelona. This modern plant (10.000 m2) operates according to the strictest technical and sanitary regulations.
1997 ZETA ESPACIAL launches TWO TO ONE®, the first candy+surprise in the world. TWO TO ONE® soon becomes a huge success in Europe and establishes itself as a fast-selling novelty item with great sales that continue through today.
2000 TWO TO ONE® and POP ROCKS® are the international leading brands in their segment, with sales in 5 continents.
2002 Following its expansion strategy, ZETA ESPACIAL incorporated its affiliates in two key markets ZETA ESPACIAL INDUSTRIAL SA de CV in Toluca (MEXICO) and POP ROCKS® Inc in Atlanta (USA).
2009 ZETA ESPACIAL celebrates its 30th anniversary with same passion and energy as on the first day.
2010 ZETA ESPACIAL expands its presence online and through social media, captivating the new generations.
2012 ZETA ESPACIAL was awarded the Chamber of Commerce’s “Internationalization Award 2012” as recognition to the development of the export business and expansion at an international level. POP ROCKS Inc also receives the “Best of Atlanta” Award.
2013 ZETA ESPACIAL is awarded “Flavour of the Year 2013” in the category of Food Service ingredient in Spain as recognition to PETA ZETAS® popping candy being the most innovative ingredient for food industry and food service. Mr. Escolà is also awarded the “Aster Award” as recognition to his leadership and commitment to continued growth beyond geographical borders. POP ROCKS Inc is awarded “Best of Atlanta 2013”
2014 ZETA ESPACIAL was awarded, for the second year in a row, the national FLAVOUR OF THE YEAR Award for popping candy as an ingredient.
2020 In 2020 and 2023 POP ROCKS® received again the SUPERIOR TASTE AWARD by ITQI in Brussels as recognition of quality and flavour of our popping candy for retail and as an ingredient.
2026The company celebrates its 47th anniversary with pride, reaffirming its commitment to quality and innovation. In the same year, both POP ROCKS® and PETA ZETAS® brands received the Superior Taste Award from ITQI, while the company was also honored with the ACQ5 Company and CEO Awards.
As ZETA ESPACIAL approaches its 50th anniversary, the company continues to expand its distribution across global markets while establishing successful brand partnerships with other companies.
Corporate Values
Our main commitments are quality, innovation and market orientation, with continuous investments in technology and human resources to guarantee the highest quality products for our consumers.
QUALITY
Our customers are to be offered only the best. Only first quality raw materials go into the products and expert technical staff closely supervises the entire manufacturing process, ensuring compliance with the strictest regulations and a final product of the highest quality.
INNOVATION
Continuous research is a cornerstone of ZETA ESPACIAL S.A.”s success. Our R&D Department is totally focused on the development of new products in order to meet, and in some cases establish new market trends.
MARKET ORIENTATION
Our products are created with children in mind, offering them not only a delicious candy treat, but also lots of fun and a great experience. For more than three decades our confectionery items have been enjoyed by legions of loyal costumers of all ages.Subsidiaries
Following its expansion strategy, in 2002.ZETA ESPACIAL S.A. incorporated its affiliates in two key markets: ZETA ESPACIAL INDUSTRIAL SA de CV in Toluca (MEXICO) and POP ROCKS Inc in Atlanta (USA).POP ROCKS® Inc (Atlanta, USA)
distributes in the USA a complete range of popping candy items under the national brand POP ROCKS®, the original brand for popping candy and a fast-selling classic among top quality confectionery items. The administrative office is based in Atlanta (GA) and the distribution centre is located in the east coast.ZETA ESPACIAL INDUSTRIAL S.A. DE C.V.
Is located in Toluca (State of Mexico), with a 5000 m2 production and packaging plant that sources a complete range of candies for all the American markets.