PETA ZETAS® AND DUNKIN’® JOIN FORCES TO DELIVER A TASTE EXPLOSION
Two iconic brands join forces to create a surprising new experience.
Dunkin’s collaboration with Peta Zetas® transforms a childhood icon beloved by generations into two new, fun, and unexpected ways to enjoy and share a unique experience.
New Frozen Range with Peta Zetas®
Peta Zetas® is added to Dunkin’s Frozen beverages to provide an unexpected pop in the mouth, turning every sip into a multisensory and truly surprising experience that consumers can taste, hear, and enjoy.
Dunkin’s new range features two flavors:
Frozen Strawberry Peta Zetas® , a fruity and vibrant combination of Dunkin’s Frozen beverage with the unmistakable spark of Peta Zetas® Tropical
Frozen Mango Peta Zetas®, where the delicious flavor of mango meets the characteristic popping sensation of Peta Zetas®.
New Dunkin’ with Peta Zetas®
Peta Zetas® joins Dunkin’ to bring sound, excitement, and fun to every bite of Dunkin’s latest creation. An explosively fun experience designed to surprise and delight consumers of all ages.
The launch campaign for the Dunkin’-meets-Peta Zetas® collaboration will place a special focus on younger audiences and will combine point-of-sale activations, influencer content, a powerful digital campaign across Meta, TikTok, and YouTube, as well as extensive outdoor advertising in major Spanish cities and national media coverage.
Company Information:
Founded in 1979, Zeta Espacial is the world leading manufacturer of popping candy and confectionery novelties. The company is headquartered in Rubí (Barcelona) and has two subsidiaries in the Americas: Pop Rocks Inc., based in Atlanta, and Zeta Espacial Industrial de C.V., based in Toluca, Mexico. The company owns some of the world’s most recognized popping candy brands, including Peta Zetas® and Pop Rocks®, among others. Contact: Tel +34 93 588 76 77 – info@zetaespacial.com – www.zetaespacial.com
Founded in 1950, Dunkin’ is a leading American brand specializing in coffee and baked goods. The company has approximately 13,700 restaurants in nearly 40 countries. Based in Canton, Massachusetts, Dunkin’ has been operated since 2020 by Inspire Brands, Inc. (“Inspire”), which also owns Baskin-Robbins, one of the world’s largest ice cream chains. https://www.dunkin.es/