On the occasion of the celebration of National Education Week, James F. Byrnes High School in South Carolina (USA) contacted our subsidiary in the US, Pop Rocks® Inc, to cooperate to encourage and motivate teachers each day of that week. We found the idea brilliant and worked together so that all teachers would receive a pack of Pop Rocks®, our most international popping candy brand, and a card with the text “You Rock!” to thank them for their good job.

James F. Byrnes High School´s teachers are responsible for one of the highest grad rates in the state and they deserve some love and fun.

We thank them for all they do, and are proud contribute to ignite the spark within that makes them so special.